U4 Enrichment – Business and Innovation Challenge 2022
  • Enrichment
  • Product Design
  • Senior

As part of the School’s Enrichment week last week, U4 showed their incredible creative and entrepreneurial talents in response to a challenge that required teams to create a product which would improve the sleep hygiene for 7–11-year-old children.  

After the initial project launch and deciding on team roles, a company name and brainstorming possible products, students completed some preliminary market research with our Junior School pupils. To support their work throughout the week students attended workshops organised by our Marketing and Psychology Departments and developed their scientific knowledge about sleep through a talk by Professor Dijk (Professor of Sleep and Physiology at the University of Surrey Sleep Research Centre). Teams also learned commercial approaches to product development with a presentation by Product Design Engineer Duncan Foster Fitz-Simmons (Director, 7th Design Consultancy in London). 

Following a full day of product development combined with a second visit to the Junior School to gain further consumer feedback on their product, packaging, and marketing campaign, students attended workshops run by our Drama Department to help them prepare their adverts and pitches ahead of judging on Friday. 

The week culminated in teams showcasing their innovative products and adverts in a very professional, entertaining, and engaging way to their peers and a panel of judges: former Channel 4 marketing expert Mrs Meredith, LEH Junior and Senior School teacher Mrs Rees, and Mr Holdaway Head of Design Engineering at Hampton School. 

The winning team, Brill-o developed a pillow with a special design feature. Excitingly, since the presentations last week, the team has been approached by DeafblindUK with the offer of help to develop their product further – well done team Brill-o and all the U4 teams on their amazingly creative and innovative work. 

By Mr Bicknell - Head of Product Design

  • LEH Enrichment